The New Zealand Commerce Commission, which enforces the Fair Trading Act 1986 (FTA), has published Environmental Claims Guidelines often referred to as New Zealand’s Green Claims Code. The guidelines clearly outline how businesses must tell the truth, be specific, be able to substantiate claims, use plain language, and avoid exaggerating when it comes to green marketing. These guidelines are also intended to act as a reference point for businesses before any product or service enters the market. To make it easier in practice, BraveTrace has developed this Claims Guidance that explains how the New Zealand Green Claims Code applies specifically to New Zealand Energy Certificates (NZ-ECs).